“Fuel” for Competition

Sport is rightfully considered one of the fastest growing industries worldwide, primed by TV broadcasting of subsequent events. Over time, its globalization serves at least as major “fuel” for competition not only between sportsmen, but between teams, leagues, sports associations and host countries.

Indeed, according to estimates by PricewaterhouseCoopers, the global sports industry is expected to generate close to USD 135 billion by 2013, recording yearly growth of almost 4%. Sponsorship deals are becoming more sophisticated and host governments — business-minded.

In this sense Ukraine has gained its initial experience. EURO 2012 has definitely encouraged long-expected transformations both in society and the economy. As this issue goes to print the championship is about to kick off and we are looking forward to being at the heart of some great football action.

The themes covered by the articles are rather diverse. This is the result of the broad spectrum of laws regulating sporting activities and their nature, which go beyond national boundaries.

Moreover, our monthly panel has dedicated itself to the implications of the new Ukrainian Customs Code.

Happy reading,
Olga Usenko