Medicine and healthcare have become more and more sensitive during the last couple of years. Every government that has been in power as well as ordinary citizens realize and accept that the existing post-Soviet system in our country needs reforms.…
Alina O. Mishkur
The State Program On Adapting Ukraine’s Legislation to the Legislation of the European Union determines the mechanism of reaching accordance with Copenhagen and Madrid criteria for acquiring membership in the EU…
Olena M. Khytrova
Today it is important to distinguish one’s own goods from those of competitors. This is especially crucial in terms of the market economy. So it is necessary to name the commodity. This function is performed by trademarks…
Anastasija N. Sinitsa
With the cost of developing drugs continually rising, squeezing every last penny out of existing drugs has become a key strategy for the pharmaceuticals industry. Life-cycle extension, in which companies try to extend their drugs' period of market exclusivity, has been the most popular strategy to date…
Mykhaylo Y. Yunko
Medicine is unlike other consumer goods. The misapplication or incorrect dosage of a given medicine, mixing with other medicines, can result in ineffective treatment and can even result in risk to the health and life of the person taking the medicine…
Andriy O. Gorbatenko
TV commercials are the best way to promote mass consumption products, including pharmaceutical products. The main advantage of TV commercials is their broad coverage, as television is considered to be the most widespread mass media. At the same time, TV commercials provide ample opportunities for targeting…
Borys F. Danevych, Kateryna O. Halenko
The last two years have been marked with a slight drop in popularity of Ukraine as a platform for CTs. However, while the factors that contribute to it may scare off investors, we do not find them absolutely unavoidable or unmanageable…
Denis V. Virovets
Reproductive outsourcing is a new but rapidly expanding enterprise in Ukraine. Ukraine provides possibilities for couples from all over the world to realize their parental rights with a balanced combination of high professionalism of medical staff, relatively liberal laws, low prices and unparalleled personal qualities of Ukrainian women ready to assist others in their search for personal happiness…
Iryna S. Polovets, Tetiana O. Kheruvimova
It is no secret that Ukraine leads the list of countries with the highest HIV and tuberculosis case rates in Europe. According to the World Health Organization’s Global Tuberculosis Control Report 2009, Ukraine had an estimated 46,916 tuberculosis cases in 2007…
Marina A. Tegypko, Kseniya V. Ostrovska
Repurchase (or REPO) transactions constitute an important segment of the international securities markets. They are used by market players as a means of secured borrowing or as an instrument of market speculation…
Yulia V. Afanasieva
Ukrainian companies and companies from the CIS will be among the most attractive IPO investment targets on the Alternative Investment Market of the London Stock Exchange (AIM) in the coming year, participants of the Ukrainian IPO 2011: pending new billion round table, concluded…